"...the idea of creating a cake using our own illustrative branding, and projection mapping directly on this definitely hit the mark in originality!
It was an eye-catching display that not only illustrated the company’s technical skills, but also provided a great way of showcasing all of the stand partners on the stand, with show reels from each stand partner included on the projection.
So many visitors stopped by to discover what it was all about!
We used the cake as a draw to the stand in the pre-show marketing too – it was used as a reason to visit us in our pre-show database emails, website and social media activity.
Deb Robinson Marketing Manager